Simple Biases Affecting Verdicts

A recent look into juror perceptions relating to lawsuits and insurance rates yielded some interesting trends. Nationwide data collected from our focus group exercises shows 40% of Americans believe lawsuits are “significantly” contributing to rising insurance costs, while 54% say “somewhat” contributing and 5.5% say “not at all.”

Examining how various demographics play into these perceptions also revealed a notable pattern when age was considered. The trend lines show jurors becoming increasingly aware of the impact of verdicts on insurance costs as they advance in years. This is likely because older jurors are far more likely to be sensitive to insurance costs than younger jurors.


From our perspective, the most remarkable trend is how these perceptions correlate with overall verdicts. Jurors who identified lawsuits as having a “significant” impact on rising insurance costs are 64% more likely to side with the defense, and jurors who choose “not at all” are 57% more likely to side with the plaintiff.


These figures illustrate just how strongly biases can impact and predict juror outcomes. Call us if we can help you uncover those critical biases that will shape strategy for your next trial.