We recently had a product liability case involving a
gruesome workplace accident involving a piece of heavy machinery manufactured
by the defendant. The plaintiffs were
suing because they believed the defendant manufacturer’s product, as designed, posed
an unreasonable danger to end users, causing wrongful death. Jurors quickly identified key themes for the
plaintiff and defense, and both sides presented compelling arguments – leaving
many jurors on the fence regarding which party to support.
However, we noted jurors consistently focusing on an
accident investigation report by OSHA (Occupational Safety and Health
Administration) that concluded the design and manufacturing of the product was
not a factor in the accident. This OSHA report,
although not terribly in-depth, served as sort of an independent “tie-breaker” by
way of OSHA’s third-party status, and pre-existing juror predispositions about
OSHA being the “safety experts.” Of
note, even jurors with negative opinions of the agency (namely, those who had
been on the receiving end of an OSHA investigation) viewed it as an independent
organization whose opinion on safety matters carried weight.
When working on a case involving any topic, whether medical
malpractice, contracts, maritime law, personal injury or product liability, presenting
credible third-party testimony or evidence can provide a distinct advantage for
your narrative, and a lighthouse to help navigate the “he-said-she-said” fog. Helpful third-party evidence can include any
certifications or extra training employees or defendants have received –
whether you’re talking about police officers, nurses, warehouse employees or
CEOs.
This also applies to witnesses and experts, who jurors assume
are typically “hired guns.” If you can
present witnesses who are, for example, treating doctors not being paid by
either side, jurors will give their testimony more weight because they have
nothing to gain from their testimony.
Any oversight or credentialing organization – whether city,
county, state or federal agency – can be a considerable asset to your story,
whether in shifting responsibility to other parties, or establishing your
client acted within the standard of care.
If no independent third party has chimed in, even the fact that a
governing body has never sanctioned, fined or criticized actions or practices
can serve a similar purpose.
If you would like to talk through one of your cases for
ideas on identifying that credible third party, please contact Senior Vice
President Claire Luna at cluna@juryimpact.net
or 714.754.1010.
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