Countless doctors on countless medical TV dramas have looked
mournfully at each other and intoned with a doomsday knell over a patient’s
head: “It’s sepsis. There’s nothing we
can do.” With that in mind, it’s hard to
blame the typical American juror who, from what we have heard during focus
groups, believes sepsis is scary and virtually always deadly.
Among the many unhelpful juror predispositions we encounter
during our research and consulting work for medical malpractice cases is a
widespread belief that sepsis is always a life-threatening emergency that
requires immediate hospitalization, opening the door to claims caregivers
should have “done more” and taken a patient’s sepsis more seriously.
Given this superficial perception, it’s clear that sepsis is
a classic example of a loaded term. It
has a literal definition, but carries so much baggage the actual meaning gets
eclipsed. The association with “septic
systems” doesn’t help, and Roget’s Thesaurus provides ominous synonyms such as
“pestilential,” “deadly,” “virulent” and “toxic.”
The challenge, then, is moving past these associations to
the true meaning of the term and its nuances.
The actual definition of sepsis (according to
the American College of Chest Physicians and the Society of Critical Care
Medicine) is an inflammatory response involving elevation of two or more of the
following – heart rate, temperature, white blood cell count or respiratory rate
– plus an infection. This means that
people – including your jurors – regularly walk around “septic” but don’t know
it and actually get better on their own without any treatment. The frequent plaintiff contention that sepsis
is automatically an emergency requiring hospitalization simply isn't true.
Of course, plaintiff lawyers are all too happy to blur these
lines and lump the more mundane sepsis in with its life-threatening cousins,
severe sepsis and septic shock. It’s
your job to educate jurors what sepsis actually means – simply a common inflammatory
response to an infection – and contrast that with the more serious forms, then
repeat and reinforce that distinction throughout trial.
From our perspective, repetition is key to overcoming the
negative associations of loaded terms.
The more you repeat something to jurors, the more likely it is to
penetrate and lodge in their brains. By the end of trial, you might be
surprised to find jurors saying of course sepsis doesn’t always require
hospitalization or aggressive treatment.
If you have a case in which you need to overcome the
negative connotations of sepsis or other loaded terms, we’d be happy to help. Please contact Senior Vice President Claire
Luna at 714-754-1010 or cluna@juryimpact.net to find out our perspective on
your case.
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