Don West,
the lawyer for defendant George Zimmerman in the Trayvon Martin case, made
headlines last week for telling a joke during his opening that fell flat. After a lengthy buildup that was almost as
awkward as what followed, the joke went like this:
“Knock
knock.”
“Who’s
there?”
“George
Zimmerman.”
“George
Zimmerman, who?”
“All right,
good. You’re on the jury.”
The response
to his punchline? Chirping crickets and
rolling tumbleweeds. (Check it out on YouTube to get an idea of just
how awkward it really was: https://www.youtube.com/watch?v=cykCfynh36s). If Mr.
West had talked to us beforehand, we could have told him that this joke
– or any joke – was a bad idea.
We’ve long
said humor in the courtroom is a risky proposition, and a survey we conducted
recently bears this out. Asked what qualities
would make them like an attorney during trial, only 16 percent chose humor –
even fewer than the percentage who prioritized “looks and appearance.” (Years of experience and manners/demeanor
were tops, at more than 60 percent each.)
Trials,
whether criminal and civil, are serious business, and jurors know that. Even though they may be bored to tears at
times during a trial, jurors are not there to be entertained, and they typically
don’t appreciate you wasting their time with lame jokes – or even good ones.
That’s not
to say you need to be dour and somber for the whole trial. Moments of levity arise during most trials,
and it’s okay to acknowledge them with a smile or a chuckle. But let them arise
organically
rather than trying to create them.
You should
also be genial and friendly with witnesses, and jurors have told us time and
time again during post-trial exit interviews that they appreciate lawyers who
are pleasant and dislike ones who aren’t.
That said, the number one most desirable trait in an attorney, as jurors
have told us during hundreds of actual post-trial exit interviews, is a
professional demeanor.
Our analysts
have watched hundreds of openings and closings delivered by many different
types of attorneys. As a valued client, we’d
be happy to watch or listen to you practice your opening or closing by phone or
video chat and give you a critique of whether you’re hitting the right
note. Contact Senior Vice President
Claire Luna at cluna@juryimpact.net if you’d like to set up a practice run.
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